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Cutera

Creating a brand library for a legacy brand

Lowtown helped a legacy aesthetic device company looking to reposition in a crowded market by leaning into technology and partnership. The Cutera rebrand focuses on what positioned them as a leader in the aesthetics space 25 years ago - their technology.

Producer / Director / Editor

Lowtown Studios

Services

Photo, Video, 3D Animation

Platforms

Social Media, Marketing Materials, Website

Talent

Commercial Models

Stages

Three-Wall White Cyc, Two-Wall White Cyc

Photography + Video + 3D Animation

The combination of abstract 3D ribbons, device shots and live treatments position the brand in a place where the technology is the focus, but in an approachable way to evoke a sense of partnership.

Behind the Scenes

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