Work
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Creating a brand library for a legacy brand
Lowtown helped a legacy aesthetic device company looking to reposition in a crowded market by leaning into technology and partnership. The Cutera rebrand focuses on what positioned them as a leader in the aesthetics space 25 years ago - their technology.
Producer / Director / Editor
Lowtown Studios
Services
Photo, Video, 3D Animation
Platforms
Social Media, Marketing Materials, Website
Talent
Commercial Models
Stages
Three-Wall White Cyc, Two-Wall White Cyc
Photography + Video + 3D Animation
The combination of abstract 3D ribbons, device shots and live treatments position the brand in a place where the technology is the focus, but in an approachable way to evoke a sense of partnership.