As belif's K-beauty skincare brand moved more into the U.S. market, the need for a steady stream of high-quality social media content was needed to scale. To address this we seamlessly integrated ourselves as an extension of their team. We focused on crafting engaging UGC campaigns that prioritized on trending content, brand content, and evergreen on brand imagery. This in-house approach allowed us to streamline the content creation process, maintain quality control, and scale belif's social media content efficiently and on brand.